SmartThinking.

I have been a client of AAG for over 10 years. Clear, concise and relevant advice are at the forefront of what the team deliver. I would and do actively encourage business owners to speak to AAG if they want a high level of expertise whilst still retaining that personal touch.

I have used Apple Advisory Group for my personal and business tax affairs since 2006. Throughout that time, they have guided me with clarity through the transition from professional sports woman and onto my next chapter. All accounting work is outsourced to the team at Apple Advisory Group and I have total confidence that my tax affairs are being managed in the most effective and efficient way possible. I would have no hesitation in recommending AAG to any business owner.

Prior to working with Apple Advisory Group we didn’t really have a deep understanding of our business finances. In the 10 plus years of working with them we have established a trading group which will save a considerable amount of IHT, we have been introduced to R&D tax credit reclaims and have utilised our pensions in ways that we didn’t know were possible. Apple Advisory Group are a very proactive firm of Accountants, we run business decisions by them, and they give us the confidence to move forward.

We have worked with AAG since we set up our business in 2014. Since that initial meeting, our business has expanded rapidly, we have a global client base and have incorporated a subsidiary in the USA. Without the guidance and support from AAG we don’t feel that this would have been possible. AAG feel like part of the team and are valued advisors of the business, advice is never over complicated, we get clear answers and feel that they are always at the end of the phone if needed. In an ever changing world we need Accountants that go beyond compliance and that is exactly what we get from AAG.

We started using the services of Apple Advisory Group in 2022 when we wanted more from an Accountant than simply completing year end accounts and tax returns. We wanted an Accountant who could understand and advise us on VAT on building projects whilst allowing us to concentrate on what we are good at by managing the accounts on a day to day basis. The team have implemented automation into our business which gives us a much clearer view of the Accounts. They are keen for us to understand the numbers behind the business and take the time to explain everything to us in a clear and concise manner. Thank you for all your support and long may it continue.

We started using Apple Advisory Group 6 months after we started trading, having realised we wouldn’t get the support we needed from our original Accountants. During the next 10 years we expanded rapidly and opened 2 further depots with the assistance and guidance from the team at Apple Advisory Group. In 2024 we were approached about a possible sale of the business to a listed company. We discussed this sale with Apple Advisory Group and they were present throughout the negotiations. The team helped advise on the structure and personal tax planning as part of the exit strategy and continue to manage my personal tax affairs. I would thoroughly recommend Apple Advisory Group to any business looking for a trusted firm of accountants to support their business.

I have had the pleasure of working with Apple Advisory Group for over 18 years, and their support has been invaluable. Over the years, they have consistently demonstrated professionalism, loyalty, and a genuine commitment to help me navigate both simple and complex financial matters.

Apple Advisory Group bring a depth of expertise that inspires confidence. Their work spans everything from data capture to more complex operations such as share restructuring and business valuations, all are handled with precision and clarity.

Due to the nature of our business we have to be extremely flexible in terms of managing cyclical changes in demand. What I particularly appreciate is their ability to assist with both rapid expansion and scaling, whilst also assisting, when necessary, with implementing cost reductions across the company. Both are handled professionally and sympathetically with the right expertise when needed. Through their established professional network, they provide access to specialists in pensions and financial advice who ensure that each area is managed by a trusted professional.

Beyond their technical knowledge, Apple Advisory Group have always been extremely approachable, supportive, and reliable. Their guidance has helped me make informed financial decisions over the years, and I would highly recommend them to anyone looking for a knowledgeable trustworthy firm of accountants with the personal touch we all desire.

The Team at AAG helped guide me through the process of setting up a group of companies. Their advice in obtaining investments through the Seed Enterprise Investment Scheme has been invaluable in giving the business the opportunity to achieve rapid growth that wouldn’t have otherwise been possible.

I’ve enjoyed working with Apple Advisory Group for more than 10 years, and they’ve provided a high level accounting service during that period. The team have always proactively offered good ideas and guidance, in addition to their main activities of payroll, VAT returns, R&D Tax claims, book keeping and accounts preparation. With the help and guidance from Apple Advisory Group we have expanded our business to take on subsidiary companies in three countries outside the UK, and they have also supported with a business sale and transition to being an EOT owned business, which I implemented in 2023. A very capable accounting company, and a pleasure to work with.

The team at Apple Advisory Group support my family property business, we love how we deal with the same people year after year. In addition to this, as an Estate Agent I find myself amazed at some of the advice Landlords are given, or rather not given from their Accountants. I have recommended Apple Advisory Group to many of my clients whereby they have helped keep them up to date with changing MTD legislation and where applicable changing the structure of their property businesses.